RFP# 31167 - MARKETING AGENCY OF RECORD
Description: MARKETING AGENCY OF RECORD - RFP# 31167
Closing Date/Time: 08/16/2024
Buyer:
Ashley Smith
vanalstinea@health.missouri.edu
573-882-8916
Documents
Final MUHC RFP# 31167 2024.pdf
MU Health Care is seeking proposals from qualified professional firms interested in becoming the Marketing Agency of Record.
As our organization continues to grow and evolve, we seek a marketing agency partner to further define our brand position, consult on marketing strategy, creative development and production for multi-channel marketing campaigns, provide consumer and referring provider research and manage media buying efforts. The agency will:
• Further develop and refine our brand identity to ensure it resonates with our target audience and positions our brand as the premier academic health system in Mid-Missouri and beyond
• Conduct market research to understand brand perception and opportunities for growth
• Provide strategic marketing consulting to align with our business goals
• Develop and execute integrated marketing campaigns across various channels (TV, radio, digital, print, social media, email, etc.) that communicate the value and uniqueness of MU Health Care
• Create compelling content and creative assets for campaigns
• Manage campaign timelines, budgets, and deliverables to ensure timely and effective execution.
• Measure and report on campaign performance, providing insights and recommendations for optimization
• Develop and implement media buying strategies to maximize ROI
• Negotiate and purchase media across various platforms (TV, radio, digital, print, etc.)
• Track and analyze media performance to ensure effective spend and campaign success
• Collaborate with the CRM team to align media and CRM tracking seamlessly.
This RFP may be awarded to a single or multiple suppliers as determined to be in the best interests of MUHC at the sole discretion of MUHC.
Reviewed 2024-08-15